EU tourism dashboard
- Rural Pact
- Rural Revitalisation Platform
- Nature and environment
- Digital
- Tourism and heritage
- Resilient rural areas
- Connected rural areas
- Prosperous rural areas
The EU Tourism Dashboard is an online knowledge tool developed and maintained by the European Commission to provide data and indicators on the European tourism ecosystem. It is designed to support the monitoring of tourism's green and digital transitions and its socio-economic resilience, and to support evidence-based policies and strategies in the tourism sector.
Access the resource
EU tourism dashboard
Author: European Commission
The dashboard presents interactive visualisations that allow users to examine tourism-related indicators for European destinations.
The dashboard's indicator framework is organised around three policy pillars: green, digital and socio-economic, complemented by basic descriptors characterising tourism destinations in terms of their demand, supply and tourism offer. The data cover the EU countries as well as Iceland, Norway and Switzerland, with indicators available at national and, where possible, regional level. The 2025 update expanded the coverage to some municipal-level indicators.
Examples of indicators and descriptors include tourism intensity, tourism seasonality, tourism expenditure, tourism employment, internet speed at tourism destinations, e-commerce activity, air-travel emission intensity and bathing-water quality.
The underlying data are drawn primarily from Eurostat and complemented by additional data processed by the Joint Research Centre. The dashboard data are updated annually.
Why it is useful for rural areas
The dashboard provides information that can help users examine tourism patterns and conditions at different territorial levels, including regions and, for some indicators, municipalities. The dashboard therefore provides a common set of indicators that can be used to examine tourism-related characteristics and trends in individual destinations and compare them with other territories.
Several indicators are particularly relevant when considering rural tourism, including tourism intensity and seasonality, tourism diversity, tourism employment, internet speed, tourism's environmental performance and indicators describing the tourism offer.
Who is this resource for?
The dashboard is intended for:
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national, regional and local authorities;
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tourism stakeholders;
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researches and other users working with tourism data.
About the organisation
The European Commission is the EU institution responsible, among other functions, for proposing EU policies and legislation, monitoring their implementation and managing the EU budget. The EU Tourism Dashboard is maintained through Commission services including the Directorate-General for Mobility and Transport and the Joint Research Centre. The JRC provides the scientific and data-related contribution to the dashboard and maintains the associated data collection. The dashboard forms part of the European Commission's work to monitor the tourism ecosystem and support its green and digital transitions and socio-economic resilience.
See also
Good Practice Webinar on sustainable rural tourism
News
New digital travel guides developed for territories in rural Bulgaria and East Herzegovina
The EU-funded SMART ERA project has released digital travel guides for Devetaki Plateau in northern Bulgaria and East Herzegovina (Bosnia and Herzegovina). The free mobile apps are aimed at bringing two of Europe’s lesser-known rural areas onto the digital tourism map.
- Rural Pact
- Rural Revitalisation Platform
Strengthening the attractiveness and resilience of rural areas in Italy’s Abruzzo region
Abruzzo’s territorial attractiveness depends on creating the conditions for people to live, work, invest and build their future in the region. This was the central message of the event ‘Abruzzo and Europe’s Inner Areas – New Strategies for Territorial Attractiveness and Resilience’ held in Brussels in October 2026.
- Rural Pact
- Rural Revitalisation Platform
Council of Europe meeting ponders roadmap for implementing recommendation on rural youth participation
A recent consultative meeting in Budapest assembled a range of stakeholders to discuss a roadmap for implementing a recommendation on rural youth participation from the Council of Europe’s (CoE) Committee of Ministers.
- Rural Pact
- Rural Revitalisation Platform
Good Practices
Les Concerts de Poche: bringing music workshops and concerts to rural France
- Rural Pact
- Rural Revitalisation Platform
A hub for digital nomads on the Black Sea coast in rural Bulgaria
- Rural Pact
- Rural Revitalisation Platform
Village renewal in Tyrol through integrated strategic approaches to rural housing and heritage
- Rural Pact
- Rural Revitalisation Platform
Publications
Good Practice Brochure 'Instruments for territorial development'
The third edition of the Rural Pact Good Practice Brochure focuses on territorial development. It highlights how integrated approaches like LEADER/CLLD, Integrated Territorial Investments (ITIs) and Smart Villages can help improve quality of life in rural areas.
- Rural Pact
- Rural Revitalisation Platform
Rural Vision Magazine | Edition 3
The third edition of the Rural Vision Magazine features a range of stakeholder voices on the most pressing developments around the EU rural vision and Pact in 2025.
- Rural Pact
- Rural Revitalisation Platform
Highlights Report | Good Practice Webinar ‘Sustainable rural tourism’
This highlights report outlines the main initiatives and summarises the main messages from the Good Practice Webinar on rural tourism of 7 May 2025, hosted online by the Rural Pact Support Office and RuralTour.
- Rural Pact
- Rural Revitalisation Platform