Rural tourism for resilient regions: webinar highlights report available online
Rural tourism is a strategic lever for innovation, economic diversification, and sustainable development, but enabling frameworks are needed to untap its potential – find out more in the highlights report of our dedicated Good Practice Webinar of 7 May 2025.
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The event highlighted the need to embed tourism within broader rural development strategies, based on strengthened skills and capacities across the rural tourism value chain, improved digital and physical infrastructure, and enhanced data systems. Discussions called for flexible, long-term funding aligned with local priorities, reduced bureaucracy, and locally managed governance structures to unlock entrepreneurship and coherence in rural tourism offers.
Read the highlights report for a range of examples and case studies, including from Latvia, Croatia, Spain, and Greece showcasing grassroots initiatives that combine gastronomy, creativity, and local identity to revitalise rural areas. Find out more about initiatives such as RURITAGE and UN Tourism’s ‘Best Tourism Villages’ illustrating the value of heritage-based and community-driven tourism.
Find a wealth of resources – event videos, presentations, tools, organisations, and publications – on the webinar web page. Join the new online Community group on rural tourism to connect and exchange with peers!