News | 23 Jan 2025

Promotion of EU farm products: call for proposals and info day

The European Commission launched a new call for proposals for EU farmers and the broader food industry to promote activities for sustainable EU agri-food products – deadline 23 April 2025. Sign up for the info days on 29–30 January, both in Brussels and online, to review the funding opportunity and application process.

Farm products promo call

© European Union 2025

The call  will allocate €132 million in 2025 to fund promotional activities for sustainable and high-quality EU agri-food products in the EU and worldwide. 

The EU's promotion policy helps EU producers to sell their farm products in an increasingly competitive global marketplace, while delivering jobs and growth at home.