Embracing Rural Tourism: A relevant choice
As the holiday season kicks into high gear, many people are seeking respite in tourist destinations that offer unique experiences and a connection with nature.
At this time of the year, rural tourism emerges as a relevant topic, providing travellers with the opportunity to explore predominantly rural regions across the EU that appeal to their senses and offer a sustainable escape from the hustle and bustle of urban life.
The long-term success of tourism lies in its sustainability, which involves the preservation and enhancement of cultural and natural heritage. This encompasses not only the arts, gastronomy, and traditions but also the crucial preservation of biodiversity. By striking a balance between tourism and conservation efforts, rural regions can create a harmonious coexistence that benefits both travellers and local communities.
There are a wide range of predominantly rural regions across the EU that appeal to tourists. In 2021 – when many tourist destinations were still suffering from the impact of the COVID-19 crisis – the Italian Alpine region of Bolzano-Bozen and the Croatian coastal region of Istarska zupanija had the highest number of nights spent at tourist accommodation establishments (23.8 million and 21.7 million, respectively). There were two other predominantly rural regions in the EU where upwards of 10.0 million nights were spent in tourist accommodation establishments – both were in western France – Vendée and Charente-Maritime.The figure below shows the 20 predominantly rural regions with the highest number of nights spent at tourist accommodation establishments.
By choosing rural destinations, tourists can play a crucial role in preserving the cultural heritage and natural splendour that make these regions truly special.